Opened in 2009, the Trump Organization said it was “incredibly proud” of the resort’s performance, noting that its nightly rates were “some of the highest” in the Hawaiian city and it was “consistently ranked in the top 3 Waikiki hotels on TripAdvisor.”
The rebranding comes after the Trump Organization announced that it has reached a “mutual agreement for a significant buyout of the hotel management and license agreement” with Irongate, the hotel’s owner. In February 2024, the 38-floor hotel will be called the Wākea Waikiki Beach, as part of the Hilton LXR collection of high-end resorts. The Trump International Hotel Waikiki is joining Hilton and will no longer have the former president’s name attached to it.
The number of Trump Hotels continues to dwindle, with the chain’s Hawaii resort the latest to ditch the tarnished name for a less politicized brand.
