I want to find proof that consumers are actually interested in these trends, and they aren’t simply buzzwords blogs and magazines are publishing.
To create my trend list for 2023, I analyzed several trend reports in different categories and cross-referenced each trend with search volumes (and if those search volumes are increasing). But those “trends” don’t always translate to consumers, and/or sales.
A lot of trend lists simply share common themes they see on fashion runways.
